I build brands, products and the systems that run them.

Built a voice-first AI chief of staff that runs on top of everything I operate and plugs into my Second Brain. It reads my email, messages, calendar, live data across my ventures and clients, my Meta ads, my GTM lead engine and my time tracker, then acts on what it finds instead of waiting to be asked: a text with a date becomes a calendar event, it chases what's slipping, and tells me what to do next with the numbers behind the advice. At the end of each day it reads my logged hours against what I said I'd do and moves my goals forward. Most assistants wait for a prompt. This one starts the conversation.

Built an occupancy tracking system for the Taqwa Studios office: a smart-lock webhook plus CCTV snapshots run through face recognition, logging who enters and when. The backend flags breaches (out-of-hours access, exceeding allocated slots) and surfaces peak and quiet hours and per-person usage for admin review. Busy and quiet periods are read from two combined signals, live headcount and ambient sound level, rather than headcount alone, giving a more accurate picture of when the space is in active use versus just occupied.

Built a content operations platform: AI generates on-brand carousels, reels, scripts and posts, schedules them, and auto-publishes to Instagram and Threads with analytics synced back, plus a Meta ad campaign builder (campaigns, ad sets, creatives) end to end without leaving the tool. One calendar runs every brand and channel from a single workspace, from raw idea to published post.

Built an end-to-end prospecting tool for Vision Reality: sources leads and pulls Companies House, Google Maps and Google Search data to build a full research profile on each one. From that research it generates a cold email and cold-calling strategy unique to that specific lead, matched against my company playbook. It can also group leads into segments and send the emails directly through an Instantly integration instead of handing off to a separate tool.

Built a structured "second brain" that runs my ventures: an Obsidian vault paired with an AI-agnostic layer, governed by a single file the assistant reads at the start of every session. It defines what to load, which of four operating personas a task needs (Productivity, Content, Growth, Builder), and where every new file belongs. Knowledge (Islamic knowledge base, meeting notes, ideas), live operations (pipelines, finance, trackers), and memory (dated session logs of what happened, decisions, blockers, next steps) are kept in separate, purpose-built folders so the assistant never confuses what I know with what I did. It also encodes a lead-pipeline protocol wired to a Notion CRM, a content protocol (voice guide, platform-specific style files, an anti-AI-writing checklist), and file-naming and routing rules enforced on every save. Runs as the shared knowledge and operations layer across all of my ventures.

A family-run UK poultry wholesaler with viral TikTok demand (videos at 500k, 200k and 50k views) but no consumer brand and no way to sell direct. I led the strategy and built the brand from scratch: a bold rooster identity and wordmark that stands out in a category full of clinical, forgettable meat sites, then a fast, phone-first storefront built to sell direct — Stripe, DPD, designed so a viewer can land, find their chicken and check out in under a minute. Delivered on a retainer, so the brand keeps evolving with them.

“We had a vision in our mind and you delivered absolutely to the point. We’ve got a perfect brand and can’t wait to show our customers what we’ve been cooking.”Founder · UK halal poultry brand

A growing Islamic schools trust that had outgrown its web presence. A repeat client — I’d already built and hosted their earlier sites, so there was no cold start. We first delivered their live sites, and are now rebuilding into one unified estate: five sites across the trust, the schools and their events on a single WordPress network, built to the Independent School Standards, with admissions wired into GoHighLevel so an enquiry never falls through. One brand system that scales, instead of five builds drifting apart.

“Vision Reality has built not just a website but an entire system covering school legalities, admin automations, and an intuitive website for our parents to access.”Fundraising Manager · Islamic schools trust